PROJECTS
Search Engine Optimisation | On site SEO
- The client that I worked for is Acacia, a small branding agency in Medway Kent. This brand had a weak online presence since it was never optimised for organic search.
- I conducted a full on-site SEO audit to identify weaknesses and critical errors that prevented the searchability of the website while providing recommendations and implementations.
- The tools used for the SEO audit was screaming frog, Google analytics and Search engine console.
Copywriting | Websites-Social media
- Written content is essential to establish a searchable website and create an engaging messaging.
- I have experience in developing written content for websites which follow the latest SEO strategies. In addition, I have experience refreshing already existing content, while implementing emotions and call to action.
- Moreover, I am able to transform any written website content to fit in and follow the trends and guidelines of other online platforms such as YouTube.
Social Media | Content management
- Social media is a crucial part of marketing.
- The online presence of any business can be reinforced by providing engaging content to the audience.
- Social media can be focused on creating an alternative transactional space or a community.
- To achieve it you need consistent publishing of content which can be original or curated.
Design | Websites-Logos
- A well-designed website can inspire curiosity, boost interest, create engagement and finally convert.
- Design is not only the colour pallet and logo.
It also includes the messaging, the placement and how those combinations are perceived.
- To reach your goal you need insight and this requires testing and adjustments.